Legal
Privacy Policy
Plain-language detail on what we collect, how we use it, our text-messaging program, and the privacy rights you have as a Colorado resident.
Last updated: June 22, 2026
Chapman's Automotive (“Chapman's Automotive,” “we,” “us,” or “our”) respects your privacy. This policy explains what information we collect through our website and our business, how we use and share it, and the choices you have. It applies to Craig, CO and the Yampa Valley customers we serve.
Information we collect
Information you give us
- Contact details such as your name, phone number, and email address.
- Vehicle information (year, make, model, mileage, and the service or concern you describe).
- Appointment, booking, and message content when you book online, call, or submit a form.
Information collected automatically
- Device and usage data such as IP address, browser type, pages viewed, and the links you click.
- Cookies and similar technologies used for analytics and to measure how visitors find and use our site.
- Marketing attribution data, such as the referring website, search terms, and campaign parameters (UTMs) associated with your first visit, so we can understand how customers discover us.
How we use your information
- To schedule, estimate, and perform service on your vehicle.
- To contact you about appointments, estimates, status updates, and your vehicle.
- To respond to your questions and provide customer support and follow-up.
- With your consent, to send appointment reminders and occasional offers.
- To measure marketing performance, improve our website, and keep our services secure.
We use third-party advertising and analytics technologies (which may include identity-resolution and cross-context behavioral advertising tools). Under the California Privacy Rights Act (CPRA), some of this activity may be considered a “sale” or “sharing” of personal information. You can opt out at any time on our Do Not Sell or Share My Personal Information page, and we automatically honor Global Privacy Control (GPC) browser signals.
SMS / text messaging
If you provide your mobile number and opt in, Chapman's Automotive may send you text messages such as appointment reminders, service and status updates, and occasional promotions. Consent to receive texts is not a condition of any purchase.
- Message frequency varies based on your activity with us.
- Message and data rates may apply depending on your mobile carrier and plan.
- Reply STOP at any time to unsubscribe, or HELP for assistance. You can also call us at 970-550-2883.
- Carriers are not liable for delayed or undelivered messages.
Mobile opt-in and consent are never shared with third parties or affiliates for their own marketing purposes. We retain a record of your consent as required for compliance.
Cookies & analytics
We use cookies and analytics tools (such as Google Analytics and Google Tag Manager) to understand site traffic and improve the experience. You can control cookies through your browser settings; disabling them may affect some site features.
How we share information
We share information only as needed to run our business, including with:
- Service providers that host our website, manage scheduling and customer communications (our CRM/booking platform), and provide analytics, on our behalf and under confidentiality obligations.
- Professional advisors and authorities when required by law, or to protect our rights, customers, and safety.
Data retention & security
We keep your information for as long as needed to provide service, meet legal and tax obligations, and resolve disputes. We use reasonable administrative and technical safeguards to protect it, though no method of transmission or storage is completely secure.
Your privacy rights
Subject to applicable law, including the Colorado Privacy Act, you may request to access, correct, or delete the personal information we hold about you, and opt out of certain uses. To exercise these rights, contact us using the details below. We will not discriminate against you for doing so.
Children's privacy
Our site is intended for adults and is not directed to children under 13, and we do not knowingly collect their personal information.
Changes to this policy
We may update this policy from time to time. Material changes will be reflected by updating the “Last updated” date above.
Contact us
Questions about this policy? Email service@chapmansautomotive.com or call 970-550-2883. 310 E Victory Way, Craig, CO 81625.